TARGET AUDIENCE & (NOTIONAL) BBFC CLASSIFICATION (draft)

Age

The age rating in our filmteaser trailer is a 15. We chose this because thetrailer will show violent objects and killings . Under the BBFC ratings its says that a film with strong language and scenes of a moderate violence should be rated at a 15. Also the actors in the film are within the age range, they are both 17 so it helps appeal to an audience of 15-24.

Ethnicity

In our trailer the character are caucasion as this tends to be typical of the horror genre, However we have not specifically just chosen to have caucasion actors it's also due to the fact that we couldn't get the actors. If we could get actors of different ethnicity we would as it would help to widen the appeal of the trailer.

Gender

Generally a common convention of horror films is to have a male as the protagonist who comes through the evil and ends up victorious .There is a risk that we could decrease our potential as we do not have a final girl in our trailer.

Economic groupings
 I think our teaser trailer will appeal will appeal to upper middle class (C1) and lower middle class (C2) and working class (DE) groupings because horror films are not usually aimed at upper class, they normally watch period drama or films of a higher intellectual level.

Nationality/Region

Our teaser trailer will appeal to an English audience because the actors and settings are English. Horror movies usually have a heavy American influence and are generally high budget if they do. The lower budget British horrors will appeal to a more niche audience primarily because they don't have any American actors. Also on a regioal scale our trailer will appeal to a yorkshire audience as it features a famous yorkshire landmark, the Cow and Calf.

Fans of

 Fans of our trailer will probably also be fans of films like Halloween because the well known horrors were a big influence on the making of our trailer, we studied their shots as they have obviously been very successful in hope that incorporating their camera techniques will help us to get a better finished product on our horror film. Also fans of a britsh film which incorporates scary elements such as dead mans shoes by shane meadows, the film isnt a horror film but a times is very scary and we have tried to use some of its ideas and camera shots. Also another group of fans who may enjoy our trailer would be fans who enjoy movies with a twist and riddle. We didnt want our idea to be straight forward, we liked the thought of the audience guessing through as it will keep them more interested, again links can be made towards Dead Mans Shoes as it was the inspiration behind a twist ending.

Sexuality

Our trailer has hetrosexual actors as this seems to be more typical of the horror genre, The trailer is prodominantley male based but we will consider for example adding female characters or homosexual characters in order to widen the appeal  our trailer has.

Phychographic profile

Some one who i think would enjoy our trailer would be someone who likes gritty realism film such as "Sweet sixteen". I want to keep the trailer as real as possible and stray away from more american style big budget films with a hollywood feel. The fact that we have an extremely low budget works to our advantage in this area.

Evaluation Part 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our media product uses conventions of real media products, for our teaser trailer we have done research into various trailer such as Halloween 2, Drag me to hell and The Orphan this helped us gain an understanding of what we needed to deliver in our trailer. One of the conventions we are going to use is the use of long drawn out sounds and piano style music, these are traditionally used in lots of horror films, a very famous example of this is John Carpenters Halloween. Also the tempo of the music in man horror trailer starts off slow and then builds to increase the tension of the trailer. Like many horror trailer alot of the scenes we use will be in a dark setting late at night, this helps give a more typically horror feel as you cannot see everything clearly. At the beginning of our trailer we use grey scale over the shots to give a feel that these clips are a past event. We got the idea to do this from the trailer for Halloween 2.

At the start of the media task me and my partner decided on doing a short film originally and did lots of research into them, but as we got further into the task we though we could create a better impact if we made a teaser trailer. The research into short films helped us in our teaser trailer. We found that most of the short films we watched had a twist at the end and we thought this was very effective so we have incorporated this into our trailer.

One of the most influential films we watched was dead mans shoes by Shane meadows. this was the film which gave us the idea for the final twist at the end and also the use of a mask to cover the face of the killer and make him seem more menacing.

 Another way in which we will use conventions from real media products is with props and mise-en-scene. In our trailer there is the use of a large kitchen knife much like the one used in Halloween.

In many of the horror trailers that i watched i noticed they used flashes of black or white in a pulse like motion. We have decided to use flashes to white at the start of the trailer because they look very effective and as we've only used them over the antagonist it not only helps identify him to the audience but also gives his appearance on screen more impact.

 

Teaser trailer definition

A teaser trailer, or teaser is a short trailer used to advertise an upcoming movie, game or television series.

Teasers, unlike typical theatrical trailers, are usually very short in length (between 30–60 seconds) and usually contain little, if any, actual footage from the film. Sometimes, it is merely a truncated version of a theatrical trailer. They are usually released long in advance of the film they advertise. One of the reasons for the name "teaser" is because they are shown usually a long time (one or one and a half years) before the movie comes out, so as to "tease" the audience.

Teasers are also commonly used in advertising. (source, Wikepedia, Teaser trailer)

Magazine front cover analysis

Examples

Contents

Pictures:
All of the magazine covers have a picture of the main feature film. The film tends to dominate the front cover. Also the pictures are not clips from the film but look specifically shot for the purpose of the agazine.

Text:
The title is usually at the top of the page and in a large font. The font and colour of the text is   usually determined by the main feature photo. There are also smaller informative pieces of text which give you details of what you can find in this edition of the magazine.

Price:
On the front of most of the magazines the barcode and price are positioned near an edge out of the way of the centre piece.

Colour Scheme:
Most of the magazines tend to follow a  colour scheme related to the movie which that particular edition of the magazines is focused on. For example up above is an edition of Empire magazine which focuses on iron man 2. The iron colours in the iron man picture are used in the text for most of the other text on the front cover.

Codes and conventions of teaser trailers

Jennifer's Body

The trailer start with a slow drawn out sound
White font writing is shown in-between shots
Change in depth of the music
Red tint on screen as killings and transformation happen.

Orphan

Long sound, piano music at the start
Start seems calm and slow (not like a horror)
Music changes (deep dark sounds)
Cuts become faster
flash shots of the orphan.

Halloween 2

Boom sound as title appears
Long sounds
semiconscious half drowned out sound
Music builds in intensity
Flashes to black with a bang
Thunder sound (echo)
Black and white camera shot is used to show flashbacks

Drag me to hell

Soft piano music at the start
Calm slow start
Music suddenly changes to long deep sound as mysterious women turns.quick flashes to black
Loud scream used
Cuts quicken
text in-between cuts
Title shown in slow motion

Babysitter wanted

Long slow choir sound to begin with
fades from black
slow start
Magazine review comments in-between cuts
Dark scenery used
Sound of broken phone line
Music tempo builds
finishes with scream
Awards and nominations dominate the screen

The last house on the left

Piano music over the start
Slow calm start
Music sharpens (more conventional horror sounds)
Flashes to back
some odd cheerful music appears and doesn't fit in to the actions
fast cuts with text in-between them

(All of the trailer were found on the apple trailers website)

Camping trip (SHORT FILM)

We were not happy with our first idea so we have agreed on a new idea.

New Idea
Title:

Short Film

Genre: Horror

Characters: Danny, Joe, Emma, Alice and Sarah

• 2 guys and 3 girls go on a camping trip on the moors one weekend, As the girls are a bit scaed of the dark Danny and Joe fool around to scare the girls by playing silly little pranks e.g. making scary noises and shaking the tent.
• Later on they go on a little walk to collect some wood for a fire and Joe runs off and then starts making howling noises from behind trees. However after a while the noises stop and the other 3 dont know where hes gone. OR Danny and Joe go on a walk to collect some wood to make a fire, but Danny returns to the tent alone and says Joe wandered off but he should be back later.
• There about to turn back when they stumble across his body covered in blood the girls scream and Alice stars crying.  OR They all go looking for Joe and come across his body.
• They're all really scared and Danny tells the three girls to run back to the tent and wait there while he goes to fetch help. The girls get back to the tent, but they havn't been there long when the zip to the door slowly slides open and Danny falls through the tent door dead (or dies as he falls through). The girls scream and then they see a silouette of a person with a weapon through the tent and hes walking round the tent to the entrance.
• The two girls are screaming their heads off and are scared out of their wits.
• Then Joe pokes his head through the tent door, and the girls stop and stare in disbelief then Danny and Joe burst out laughing. So the twist is that it was just another prank.

Could say that the girls are killed off until only Danny and the final girl are left and then Danny is killed but its all a prank and they're all alive (twist1) and then after the end credits the final girl really does kill one of the boys for tricking her.

PODCAST 1 A NEW IDEA (SHORT FILM)

http://www.archive.org/details/Podcast1ANewIdea

Podcast 1,A kick too far (SHORT FILM)

Pod Cast 1

Findings of short films (SHORT FILM)

Location:
Most short films are very low budget and as a result of this the locations are very basic and there tends to be very few of them.

Actors: 
Alot of the time with short films the actors are unknown, alot of the time this is to do with the low budget they have. But actors can use short films as a way of setting off their careers, or they could offer to do them for free to help out friends or use it as a shop window effect for producers to see their talents.

Budget:
The budget for short films is often very low, this has impacts on the actors they can hire, location, costumes and props.

Short Film Definition (SHORT FILM)

Short film is a technical description originally coined in the Indian Film Industry and used in the North American film industry in the early period of cinema. The description is now used almost interchangeably with short subject. Either term is often abbreviated to short (as a noun, e.g., "a short").

Although the North American definition generally refers to films between 20 and 40 minutes, the definition refers to much shorter films in Europe, Latin America and Australasia. In New Zealand, for instance, the description can be used to describe any film that has a duration longer than one minute and shorter than 15 minutes. The North American definition also tends to focus much more on character whereas the European and Australasian forms tend to depend much more on visual drama and plot twists. In this way, the North American form can be understood to be a derivation of the feature film form, usually acting as a platform for aspirant Hollywood directors. Elsewhere, short films tend to work as showcases for cinematographers and commercial directors.

Codes and conventions of short films (SHORT FILM)

Forna: (Leeds Met short film compilation DVD)

• The film open with a look at the main protagonists.
• There are lots of mid shots close ups and two shots used to show emotions and conversations.
• You get the feeling the film is aimed towards an adult audience.
• The narrative is very strange and it's hard to understand the preffered reading.
• The film immediatley begins with a sense of dis-equilibrium as lots of short films do.
• As the film finishes there is still no re-equilibrium. the central protagonist doesnt seem to have sorted anything out in his life.

Cherries: (Tom Harper 2009) 

• Opening shot of the main protagonist.
• Lots of high rise building and concrete suggests the film is set in a major english urban city (London)
• There are lots of different races of people at the school and there is tension with the boys.
• The narrative is very strange and hard to follow. Also the twist in the film completely changes the target audience.
• There are lots of close up shots used throughout as the twist causes lots of different expressions shown on the kids faces.
• It seems quite high budget for a short film as there are alot of actors and extras involved. And they also have used a school to film in.
• The twist seems to be more of a moral, the kids were taking the war in iraq and afghanistan for granted but when they hear they will be involved in compulsary military training it's seems to scare them alot.

Mr Eryams: (Fangoria Blood Drive DVD)

• You can tell the film is low budget as there are very few actors invloved and the majority of the film is set in a small house.
• Blonde attractive women is speaking to a similar aged male psychiatrist.
• There are alot of two shots to show conversation and the 180 rule is also used.
• The twist causes a huge sense of dis-equilibrium and changes the feeling of the genre from a thriller to a horror.
• Lots of dark lighting and vry few bright colours also leads to the suggestion that it is a horror film.
• There are lot's of eary sounds used throughout the film again tomake it a horror but it also adds to the tension for the audience.
• The audience for the film is again an adult one as there is a high level of gore.

One to one: (Isabel Anderton 2005)

• Uk film council film
• Young teenage girls as main protagonists suggest youth teenage audience.
• Text noise and animation used to spell out the name of the film, this reiterates it is a teenage audience.
• There are alot of two shots and close ups as the girls converse.
• The narrative is very simple and easy to follow.
• The film uses lots of short, quick takes again pointing towards a young (teenage audience).
• The film is a teen drama genre.
• Unusually there is no twist in the film unlike most short films.
• End credits and music cme up, they are very basic and suggests that it is a very low budget film.

EEL Girl: (Paul Campion 2009)

• Costumes have been used, men in white labratory coats and a women in military style uniform along with the title hint towards this being a sci-fi film.
• Very well designed scary, slimey set for the eel women. High budget.
• Digetic bleeping sounds creates tension and suspense as we wait to see eel girl
• Nude women, adult audience.
• Strange non digetic music come on that doesnt fit in with ther film.
• Soft music to create romance changes the feel of the film.
• Very good CGI as a man is eaten alive agin suggests high budget film
• Lots of mid shots used throughout the film.
• The narrative is again very strange like alot of short films.
• There is also special effects used on the end credits to give the sci-fi appearance.

A fairytale of forgotten things: (Toby Meakins 2005)

• It begins a with a young boy whispering a voice over and there are long drawn out sound, these first few seconds suggest that the film is a horror.
• The location and props look like a middle class family home.
• There are long slow takes which point towards this being for an older audience.
• There is now piano music which changes the feel of the film from a horror to a romance.
• There is a shaky handheld camera to give the protagonists point of view.
• There is no real solid narrative it just seems to be more like a riddle.
• The film looks reasonably low budget.

Avow:  (Tony O' Reilly 2004)

• Opens with lots of simple text and photos to suggest it is a low budget film.
• Eary sounds point towards this being a horror film.
• Shaky handheld voice and narrative text changes the feel of the film to a documentary.
• There are lots of fast cuts and there is also a spooky staggered voice.
• Again there is a strange narrative that seems to be more like a riddle.
• The film is about a murderer's confession, this is very spooky and the fact that the ending is made very short and hardhitting because there's no end credits adds to this effect.

Bent Double: (Anton Short 2007)

• Uk Film council and Screen Yorkshire.
• Begins with very loud sounds that give a sense of panic and unrest, this immediatley seems to be a horror or phycological thriller.
• An old women is the main protagonist, this is very unusual and suggests the film may be for an older audience.
• There are lots of P.O.V shots of from the main protagonist.
• You can tell because of the location and the actors this is a very low budget film because there are so few of both.
• The film is very short and barely qualifies as being a short film at just 2 mins long.
• The narrative is again very strange and it's hard to put the film sdown to a genre.

Chain gangs: (Scott Mann 2004)

• The name of the film is introduced on a computer screen with some cleverly worked computer animations.
• The film is set in a mans office and he's on the computer, this suggest computers will feature heavily in the film.
• early on there are quite alot of drawn out spooky sounds that suggest the film is of the horror genre.
• There are some slow takes and and wide range of camera shots being used.
• There is a big stunt involving a man being runover a car, this shows the film is quite high budget.
• There are lots of quick shots to unrest the audience. This also makes it seems more like an action film.
• There is a good clear narrative to the film.
• Music has being specially recorded for the film which again shows that its high budget.

Cheese makes you dream: (Kara Miller 2006)

• The film opens with a shot of an old man who is the main protagonist. This hints it may be for an older audience.
• There are very basic opening credits which shows that the film is low budget, however this is i think contradicted by the fact that the two protagonists in the film are famous, the old man is from the football factory. But there is still a sense it's low budget because actors have being know to do low budget short films as a way of brushing up their skills and gattin their faces out there.
• A strange turn of events in the film gets sinister and suggests that it is a thriller/horror film.
• There is quite alot of blood being used and this suggests it's for an adult audience.The old man does a voice over that makes the film seem more like an advert.
• The film is set in a low class flat.
• With the twist it makes the narrative very strange.
• There is some pianomusic over the end credits which gives a phycotic feel to the film because the old man had just murdered someone.

Christmas Merry: (Robin Baker 2005)

• Social realism genre
• There are alot of mid shots and close up used in the film.
• From the props and location you can see that the film is low budget.
• The narrative seems to be very strange as there is no real point to it.
• Again there is a familiar face, the women on of the central protagonists plays a police women in shameless.

Deja Voodoo: (Zadoc Nava 2005)

• Opens with a littered table in a mans flat, The main protagonist is seen through a fish tank. Suggest of lower social class.
• Drawn out spooky sounds suggest horror/thriller.
• CGI as main protagonist appears twice in the same shot.
• There is non digetic jazz style music played over which sounds like a comedy film.
• There is no dialouge throughout the film but this is made up for by an effective narrative.
• Reasonably low budget film.

Double Take: (Toa Stappard 2005)

• Lots of long takes.
• A man wearing a baseball cap steels a bag in a busy area this shows its a crime genre.
• The film is very low budget and you can tell this from the lack of locations and actors.
• The nnarrative is confusing and more like a moral, What goes around comes around.
• It seems much more like an advert against crime that a short film.

Dragonfly: (Kim Albright 2009)

• Opens with fairly fast music with young oy about 11 running fast this suggest its an action film.
• As the boy runs through a parking lot there is potential reference to a version of Angel by Massive Attack.
• The main protagonist is very young suggesting it may be for a young audience.
• The genre is social realsim, the young boy faces drunk violent parents at home.
• The music continues throughout the film and the lack of dialogue makes it seems more like a music video.
• Very impressive special effects at the end as the young boy turns into a draginfly, this suggest a high budget.

Envy: (Sam Hendi 2009)

• The main protagonist is a women in her mid 20's, this is the desired age of the audience.
• The main protagonist introduces herself to the audience through a camera, thsi makes it look like a documentary.
• There are some eary sounds throughout the film and with it the title of the film being envy there is potential for it to be a horror/thriller film.
• You can tell that the film has a low budget because there is a real lack of actors, props and locations.
• Again the narative of the film is confusing a in this case doesnt seem to be complete because more like a film trailer it leaves you on abit of a cliff hanger.

Plot 1 (SHORT FILM)

Title: What the hell is your problem ?

Genre: Horror

The film is about a boy called dave who is at home one night watching T.V relaxing and drinking a beer. He finishes his bottle and goes to the fridge to get another but there are none left so he has to go out to the garage to get another. when he is in the garage the door slams shut behind him. He looks round quickly and assumes it's the wind and ignores it. He grabs his beers and goes back inside to watch tv. As he's watching T.V suddenly he hears a loud bang on the window. He drops his beer and quickly jumps up and pushes the curtains aside and looks out the window. Nothing is there. He sits back down to watch T.V a bit shaken up this time. He decides to go to bed, when he is walking up the stairs he hears the door downstairs open. He runs down and ask mum/dad is that you. He gets no reply.He slams the door shut locks and bolts it. He walks back upstairs and goes to the bathroom to brush his teeth, he swills his face with water and picks up a towel to dry his face, as the towel is on his face someone runs past the bathroom door. He nervously pick up the toothbrush glass and walks slowly towards the door. He peers his head slowly round the door and a man jumps out in all black clothes and shouts come here!!!! Dave looks at the man and says Dad What the hell is your problem.

Anamatic film plot

Opportunity cost

The story is about 2 friends who have known each other all their lives and are very close, they are both 17 years old. Jay is abit of a loose cannon and tends to open his mouth before he thinks about what he's going to say. His best friend Ben is completely the opposite of Jay, He's sensible quiet and to things by the book. One day Jay and Ben are on a night out going round the local town having a good time minding there own buisness and sipping on a few suds, When they are confronted by a group of lads also on a night out. They're being very loud and boystrous and walk up to Jay and Ben and start pushing them around. As they are outnumbered Ben tries to defuse the situation but the lads don't care and are just looking for a fight. Ben pulls Jay and they run off up town as fast as they can. As the pubs start to close the boys decide to call it a night and head off home When just ahead of them they notice one of the lads who started on them earlier walking home on his own. Jay picks up a brick from a loose wall without Ben noticing and starts to pick up the pace. As they gain on the lad Ben urges Jay to let what happened earlier to slide, Jay nods his head. Then suddenly Jay runs forward and with one huge swing hits the lad in the side of the head with the brick. The boys falls to the ground and doesnt move. In a state of shock Jay and Ben run home as fast as they can. They stay up all night talking about it. The next morning Jay and Ben go downstairs where Ben's mum and dad are watching the news while having breakfast. The boys hear on the news that there has been a murder in their town. A picture of the deceased confirms the boys worst fears, Jay had killed that lad. For hours the boys contemplate iver what to do. Jay has had previous convictions and would have very little chance trying to portray it as man slaughter. Ben on the other hand has a clean slate. Ben has always looked after Jay for most of his life, mainly down to the fact that Jays parents died when he was 4 and he now lives with his aunty. Ben says that for Jay he will turn himself in as the killer because the longer they wait the worse it will get. Jay doesnt want this to happen but eventually he is persuaded. Ben ends up gettin put in a jouvinile system. Jay finds it very difficult to cope with the guilt.

Anamatic